Since 2019, Gaja has dedicated her talent to crafting sustainable fashion accessories, with a particular focus on bags, under her brand Fi by Gaja. Her goal is to contribute to a better, more environmentally friendly future in fashion, which is why she embraces the principles of slow and ethical fashion in her designs. Terra. Gaia. Earth. The Terra collection is dedicated to Mother Earth. The wavy lines that are an element of the handbags illustrate the vibrations of the Earth, the curves of its surface, and the waves of its waters. The colors that are part of the collection are the colors of the Earth.
Blue represents water and sky, green represents the forests, black is night, and silver is the reflection of the sun on the leaves. The bags embody environmental consciousness, clean design, and superior quality, all while leaving a positive impact on the environment and society. Terra handbags pair seamlessly with diverse fashion styles and lifestyles.
With a thoughtful design, the products exude timelessness and versatility, suitable for numerous seasons. The collection consists of three types of bags. I named them after the goddesses worshiped by ancient civilizations: Freya, Inanna, and Eos. They were deeply connected to the Earth, which they respected and were grateful to for providing them with life and a home. For Terra collection Gaja uses Pinatex, an innovative, plant-based material made from waste pineapple leaves which is a sustainable alternative to the least.
Gaja Hanzel, a fashion and graphic designer born in 1988, is the visionary behind the sustainable fashion brand Fi by Gaja. From a young age, she felt a creative restlessness that guided her towards the world of design. Gaja pursued her studies in fashion and graphic design at the Faculty of Natural Sciences and Engineering in Ljubljana, where she graduated in 2011 with a degree in fashion design and in 2016 with a Master's degree in Graphic and Interactive Communications. She received the Faculty Prešeren Prize for her master's the"Typographic Textile Curtain" (commissioned by the Kosovelov dom Sežana). Since 2018, she has been self-employed as a designer in culture, and a year later her fashion brand Fi by Gaja was launched. In 2019 she received the Bronze A' Design Award for the logo and visual identity of her gallery Ana & Gaja Art Gallery. In 2020, her cellulose handbag collection One More Time was awarded the Made in Slovenia Badge of Excellence by the Centre for Creativity and the Museum of Architecture and Design in Ljubljana, Slovenia.