Syskit is one of the leading software companies for managing the Microsoft 365 environment. Their clients are large global companies, and their key markets are North America and Western Europe. The task was to enrich Syskit's brand with new differentiating associations and to modernize their image in order for the company to be as competitive as possible on the global market.In large global companies, every day presents new challenges.
Syskit develops advanced solutions for managing the M365 environment, so that every day, 365 days a year, their clients can do their work more efficiently and easily. This was the inspiration for the new slogan "Make it Work", as well as a new brand story.
The backbone of the new visual identity is a dot that transforms into a square, i.e. a pixel that symbolizes the advanced platform developed by Syskit. The sign looks like a stylized letter S, followed by a custom typography developed especially for Syskit. The identity is accompanied by a series of geometric shapes, illustrations and icons in order to bring out the modern, dynamic and energetic image of Syskit as much as possible.
Fabular is the only specialized branding agency in the region. We are specialized in the fields of brand strategy, communication strategy, brand naming, visual identity and brand implementation. Our team is led by Anja Bauer, one of the branding pioneers in the region and the author of a unique methodology called The Eight Ingredients of Branding™. Our brand consultants have been inducted in the REBRAND Hall of Fame™ for Branding Excellence Worldwide, among the 25 best brand consultants in the world. We narrate unforgettable brand stories that create positive change.