26.9. – 1.10.2023

Matej Kociper


Zagreb Fair
WED 17.00-22.00
THU-SUN 11.00-22.00

STOP! is a project about AI image generators and the immoral ways that they're using to acquire their database from artists without consent. It's a series of AI generated visuals depicting street signs in fields, followed up by the name of the project, a short description, QR code that leads to an online pdf with more information and multiple different slogans. Visuals are meant to raise some questions about the reason behind these signs being in fields where no one would go by them.

They're also showing that AI cannot give any purpose to what it's generating, only artists and observers can do that.

At first all of the signs were supposed to be stop signs but the AI model used for these visuals couldn't differentiate types of signs which, in the end, helped prove the concept. The inability of AI to generate meaningful words or letters was also accounted for during the process. The main goal of this project is to make people question AI generators.


Matej Kociper, is 20 years old and comes from Dugo Selo. He graduated from the School of Applied Art and Design in Zagreb, majoring in Graphic Design. He is currently studying at the University of the North in Koprivnica, where he completed the second year of studying Media Design. In addition to design, he deals with drawing, 3d animation and modeling, video editing and music.

Project name STOP!
Year 2023.
Client University North, Media Design
Mentor Assistant Professor Luka Borčić
Design Matej Kociper
Zagreb Fair
TUE 17.00-22.00
WED-SUN 11.00-22.00


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