The task was to design and realize a visual identity for a client who is a professional sports psychologist with the same academic title. The client's goal is to remove the stigma and remove the mistrust of professional athletes and parents of children of professional athletes regarding the profession of sports psychologist as someone who is a secondary need of athletes. Also, the visual identity should communicate what sports psychologists do. The name was conceived by the client himself, and the performance of the visual identity was completely conceived and executed independently by the designer.
Renato Stupar is a computer engineer by profession with a bacc.ing.comp. degree, having completed secondary technical architectural school. From time to time, he fulfilled requests from the profession of graphic design, and he has been doing it as a hobby since 2006. He has been professionally engaged in graphic design since 2019 and is the owner of the small company Dizajn Studio Qohelet, based in Osijek, where he is currently the only employee. He also works as a graphic design and UX design lecturer at Algebra College.