26.9. – 1.10.2023

26.9. – 1.10.2023

26.9. – 1.10.2023

Kritika Kushwaha

SPARK

Location
Zagreb Fair
Hours
WED 17.00-22.00
THU-SUN 11.00-20.00
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Project

Communication is one of the most fundamental aspects of our daily lives; yet, speech and its impact are often overlooked. Unknowingly, we inculcate speaking errors over the years that are difficult to give up, such as improper enunciation, not following a balanced pace, or using filler words, and improving these habits can be challenging. This can hamper the results we want in our careers and interpersonal relationships. Spark (Speech Pattern Analysis and Remediation Kit) gives people the confidence to overcome these challenges and become better communicators. Spark is a smart wearable device and app that helps people overcome habit-induced speaking challenges.

Spark is incredibly easy to use and inclusive. Once activated and worn, the Spark pin learns your unique voice patterns during onboarding and on-the-go.

As you wear the Spark pin throughout the day, it identifies and gives feedback on any recurring errors such as volume, filler words, and pace in real-time through subtle haptic feedback, as well as an end-of-day summary and personalized interactive exercises to help improve focus areas. It uses AI, Natural Language Processing, and geolocation to identify and grasp the subtleties of cultural speech patterns and phonetics. It helps to bring out the best in your authentic speech, no matter which part of the world you are from or which language you speak. By making speech improvement accessible for all, Spark strives to be socially responsible, and celebrates diversity.

Author

An award winning product designer with a multidisciplinary background, Kritika Kushwaha's design philosophy centers around creating experiences that contribute to a sustainable and equitable future. She also firmly believes that a great design vision lies at the confluence of user, product, and business goals. Kritika currently leads product design and strategy initiatives at Asana. Prior to this, Kritika led design initiatives for Uber Eats.Kritika has been the recipient of several design awards including the prestigious Red Dot Award, two San Francisco Design Week Awards, two Communicator Awards of Excellence, and several Indigo Design Awards including the Shortlist Winner Freelancer of the Year, among others. As an active contributor to the design community, she also serves as the Mentorship Chair of the Interaction Design Association’s Seattle board and has been invited to share her design insights as a guest speaker at prestigious institutions, including the California College of the Arts, and Princeton University.

Project name Spark (Speech Pattern Analysis and Remediation Kit)
Year 2018.
Client Self-initiated project
Design Kritika Kushwaha
Location
Zagreb Fair
Hours
TUE 17.00-22.00
WED-SUN 11.00-20.00
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Location