Design Bureau Izvorka Jurić

SAMPÉ GIN

Hours

WED 17.00-22.00

THU-SUN 11.00-22.00

Project

SAMPÉ gin is a strong alcoholic drink distilled in Croatia from the finest Croatian grapes. Sampé wine distillate; with its reﬁned combination of herbal aromas that include pine, lemon, and Adriatic salt; draws its inspiration and has a strong connection to the sea.Many countries on the shores of the great sea know the legend of how St. Peter once caught the John Dory fish and left ﬁngerprints on its body; that’s why this sea delicacy is still called by his name: Šanpjer, Sant-Pierre, Sampé. Inspired by an ancient tale, we gave the name Sampé to a premium gin that pays tribute to the Mediterranean — a mythical place where the divine touch permeates nature and its precious gifts.

The originally designed bottle has the shape of the sea surface on the front. The brand name is mirror printed on the back of the bottle, so on the front, it is visible through sea waves and the gin liquid which gives the impression that the brand name Sampé is in the water.

This position deforms the typography and creates exciting shapes and structures that change by turning the bottle in hand or changing the viewing angle. The typography Rector, created by Hrvoje Živčić, was selected for the ideal combination of monumental and graceful.The light blue-colored glass and wooden stopper in the conical shape of a sailor’s cap contribute to the overall Mediterranean feel.

Author

Design Bureau Izvorka Jurić operates independently on various projects related to visual communications by bringing together a team of experts, depending on the needs of the project. The team of people with more than 20 years of experience and with numerous international awards and recognitions for successful projects in both Croatian and global markets.Our projects typically include the designing of complete product or service identities and presentations on the market, including a range of services like developing a creative marketing strategy, developing creative verbal communication, designing visual communication, designing product identity and packaging.

Project name SAMPÉ gin

Year 2023.

Client High spirits

Studio Design Bureau Izvorka Jurić

creative direction Izvorka Jurić, Jurica Kos

art direction Izvorka Jurić, Jurica Kos

production manager Natalija Najjar

Design Izvorka Jurić, Jurica Kos

verbal communication Igor Poturić

presentation photo Jurica Kos