The project puSHEd (acronym Protect / Understand / Help elderly) is intended to combat violence against elderly women, to increase the capacity of relevant experts from the protection and support system, and to raise the awareness of the general population.
For this reason, the project logo is deformed as if someone pushed it. Also, the brochure itself has a mechanism on the cover that changes the logo from undeformed to deformed by pushing a lever.
Goga Golik is an award-winning author with over 30 foreign and domestic awards and recognitions. She has many years of experience in the field of product design, graphic design and advertising, she is a creative director in the design studio Babaroga, and she worked in a number of agencies as a creative director, the most famous of which are: Imago Ogilvy, Nukleus, Norma International, Bruketa&Žinić, DDB Zagreb…
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