Polyclinic Mazalin developed out of the gynecology office of Dr. Tihana Mazalin, who earned her patients’ trust with her knowledge and experience, dedication to work and personal warmth. The entire medical team of the polyclinic takes care of their patients’ health as if it were their own. With the new brand slogan “We take care of your health as if it were our own”, we emphasized the dedication of Dr. Mazalin and the entire medical team, who care for patients as if they were their own children.
The logotype is a typographic solution with a prominent initial letter “M” in a handwritten typography with rounded lines. The letter “M” brings liveliness and dynamism to the logo itself, while its rounded and free stroke creates a feeling of humanity and warmth.
We branded the polyclinic area and developed beautiful line illustrations inspired by the story of the brand. The illustrations decorate the interior walls of the polyclinic and are additionally emphasized by amorphous pastel shapes in the background.
Fabular is the only specialized branding agency in the region. We are specialized in the fields of brand strategy, communication strategy, brand naming, visual identity and brand implementation. Our team is led by Anja Bauer, one of the branding pioneers in the region and the author of a unique methodology called The Eight Ingredients of Branding™. Our brand consultants have been inducted in the REBRAND Hall of Fame™ for Branding Excellence Worldwide, among the 25 best brand consultants in the world. We narrate unforgettable brand stories that create positive change.