26.9. – 1.10.2023

Studio Sudar

MPR

Location
Zagreb Fair
Hours
WED 17.00-22.00
THU-SUN 11.00-22.00
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Project

Millenium promocija, or MPR, is one of Croatia’s leading marketing agencies. Since 1999, MPR has developed marketing strategies that have transformed entire brands overnight. Beloved for their quick solutions and clear communication, MPR has also won numerous awards for their work.Feeling the need for a refreshing and new visual structure to their brand, MPR commissioned us to craft a new visual identity.

We started with the logo, which is made of bold, simple rectangular shapes, representing the company’s name.

Its massive structure and use of negative space creates a feeling of reliability, one of MPR’s core competencies. We went with modern, minimalistic, geometric-shaped typography, as less is more when it comes to visual communication. We used a suitable palette of colors comprising two base hues (black and white) and a vibrant accent of turquoise and rich blue.We were quite happy with the final design, as it not only conformed to MPR’s high standards, but represents their full potential in the digital world, diversifying its functions in each of its branches.

Author

Studio Sudar is a graphic design studio specializing in visual identity, branding, UI design, packaging, and animation. Since its founding in 2006, Studio Sudar has won numerous industry awards and its works have been featured in a number of design publications.Studio Sudar is a creative powerhouse, here to bring your aspirations to life. 
We value elegance, style, commitment – and above all – soul.

Project name MPR
Year 2022.
Client Millenium promocija
Studio Studio Sudar
creative direction Siniša Sudar
art direction Ida Sinovčić
Design Ida Sinovčić
animation Josipa Petrov
Location
Zagreb Fair
Hours
TUE 17.00-22.00
WED-SUN 11.00-22.00
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