Its massive structure and use of negative space creates a feeling of reliability, one of MPR’s core competencies. We went with modern, minimalistic, geometric-shaped typography, as less is more when it comes to visual communication. We used a suitable palette of colors comprising two base hues (black and white) and a vibrant accent of turquoise and rich blue.We were quite happy with the final design, as it not only conformed to MPR’s high standards, but represents their full potential in the digital world, diversifying its functions in each of its branches.