MojPosao has been the leading job site in Croatia. Due to numerous changes in the labor market, MojPosao wanted to modernize its verbal and visual identity.Our research has shown that changing jobs is the beginning for a number of other changes that make one’s life happier and more fulfilling. The slogan “Click to Change for the Better” is a play on words, while also highlighting the key functionality of the MojPosao portal. We created a vibrant, playful and contemporary visual identity. The logo is a typographic solution with an intervention in the form of a colon.
It symbolically invites candidates to a dialogue followed by their change. In addition to the main colors of red and white, new secondary colors have been introduced that give the brand a sense of dynamism, cheerfulness, optimism and intrigue.
A series of original messages and illustrations intriguingly invite candidates to change jobs. The common denominator of each message is “Come to MojPosao”, and each message has a playful way to describe the situations in which many candidates have found themselves: “Come to MojPosao when your job is unbearably boring.” or “When you are the only one of all your friends who doesn’t have a job, come to MojPosao”.With the new rebranding, MojPosao is no longer just a synonym for Croatia’s “leading job site”, but acquires a much stronger and more relevant meaning – MojPosao motivates people to fulfill their potential and initiate change for the better.
Fabular is the only specialized branding agency in the region. We are specialized in the fields of brand strategy, communication strategy, brand naming, visual identity and brand implementation. Our team is led by Anja Bauer, one of the branding pioneers in the region and the author of a unique methodology called The Eight Ingredients of Branding™. Our brand consultants have been inducted in the REBRAND Hall of Fame™ for Branding Excellence Worldwide, among the 25 best brand consultants in the world. We narrate unforgettable brand stories that create positive change.