26.9. – 1.10.2023



Zagreb Fair
WED 17.00-22.00
THU-SUN 11.00-22.00

Research by the World Health Organisation showed that half of mental disorders begin before age of 14. In Croatia, about 44,000 children aged 10 to 19 have mental health problems, but most of them don’t have a habit of talking about it. The main reasons for that are their own insecurities, lack of information and underestimating the importance of caring about their thoughts and feelings.

That’s why Wiener Insurance collaborated with experts of the Brave Phone to start a new project — Mental hygiene, an educational platform that encourages children to develop habits of mental health care.

The communication of platform was based on the comparison between the maintenance of mental health care and the maintenance of physical hygiene. Using familiar terms of self-care and suitable visual language, the topic of mental hygiene was brought closer to the primary target group of the initiative — kids. Thus, the main messages became paraphrases of everyday sayings related to physical hygiene, and in the visual expression, they were communicated by illustrated characters like soap, cream or mirror.


Señor is an independent full-service agency for communication and branding which combines smart strategies, innovative concepts and outstanding executions and package them into non-spam communication that’s people-relevant and result-oriented. In its ten years of work, the agency has won many national, regional and global awards: Effie Grand Prix Croatia 2022, Agency of the Year at IdejaX 2021, The most efficient independent agency in Croatia according to the Global Effie Index in 2019, Agency of the Year at BalCannes 2018, bronze at MIXX Awards Europe 2017, Grand Prix for digital campaign of the year at MIXX Croatia 2016, Best packaging in the region at Regpak 2016… In 2023, the most comprehensive global ranking of marketing effectiveness, the Global Effie Index, declared Señor the most effective agency in Croatia and the 26th most effective independent agency in the world.

Project name Mental hygiene
Year 2022.
Client Wiener Insurance in collaboration with the Brave Phone
Design Señor
Zagreb Fair
TUE 17.00-22.00
WED-SUN 11.00-22.00


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