At the client's request, we created the verbal and visual identity of the dental practice. When creating a verbal identity, we moved away from the usual coinages of the word dent to create differentiation within the competition. Maxilla is the Latin name for the upper jaw. Unlike the movable lower jaw,  the upper jaw stays firmly in place - just like the brand itself. The name contains the word maxi, which gives the brand promise: maximum service quality. Dental & Aesthetics Atelier was created as a brand signature, specifying the brand’s activities and the uniqueness and creativity of performance. The visual identity includes the typographical solution of the logo, containing the sign.