LaunchScience is a new tool that equips teams with everything they need for launching products: launch plans, best-practice blueprints, powerful task management and other relevant resources. Studio Ljudje translated those features into a scientifically precise visual language.
The illustrations resemble technical drawings, blueprints, and rocket science, communicating the efficiency of the LaunchScience tool and the reliable structure it provides.
Ljudje is a design studio based in Ljubljana (Slovenia) that creates distinctive identities, organizes engaging campaigns, and seeks change through design. The team consists of multidisciplinary designers with diverse knowledge and skills, including graphic design, strategic design, branding, typography, illustration, research, web development, copywriting, product design, and more. The creativity in the studio grows from questioning the state of things and the ambition to attain positive social and environmental effects by responsible communication. Striving for value, not volume, the studio takes on fewer projects and tries to establish long-lasting relationships with clients based on shared visions and trust. This approach enables the team to come up with extraordinary ideas that resonate with the public.