26.9. – 1.10.2023

Design Bureau Izvorka Jurić

KADINELA

Location
Zagreb Fair
Hours
WED 17.00-22.00
THU-SUN 11.00-22.00
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Project

The Mamić family, the owner of an olive grove, is strongly connected to the local tradition and history and wants to contribute to the development of the local community and tourist offering through its actions. The story of Miljenko and Dobrila, the Romeo and Juliet of Kaštela and two olive-growing families, belonging to the intangible cultural heritage. Kadinela is a brand of a group of olive products, primarily a line of extra virgin olive oil, and then other olive products and natural cosmetics.

The brand bears the name Kadinela - an old expression from the Kaštela dialect that means necklace.

The seven towns of Kaštela, lined up along the coast, are an essential part of the identity and together with the logo form a necklace. The idea of oil created "from love" is illustrated with two olives, which by overlapping form a heart. So, the story of the love of Miljenko and Dobrila, and the union of two families of olive growers, gets a happy ending. The contrast between the full and empty of two labels brings a new dimension, with the textures and pastel tones of the sublines.

Author

Design Bureau Izvorka Jurić operates independently on various projects related to visual communications by bringing together a team of experts, depending on the needs of the project. The team of people with more than 20 years of experience and with numerous international awards and recognitions for successful projects in both Croatian and global markets.Our projects typically include the designing of complete product or service identities and presentations on the market, including a range of services like developing a creative marketing strategy, developing creative verbal communication, designing visual communication, designing product identity and packaging.

Project name Kadinela
Year 2023.
Client Dračine
Studio Design Bureau Izvorka Jurić
creative direction Izvorka Jurić
art direction Izvorka Jurić
production manager Natalija Najjar
Design Izvorka Jurić, Jurica Kos
verbal communication Igor Poturić
presentation photo Jurica Kos
presentation photo Jurica Kos
Location
Zagreb Fair
Hours
TUE 17.00-22.00
WED-SUN 11.00-22.00
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Location

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