26.9. – 1.10.2023

CAT 01


Zagreb Fair
WED 17.00-22.00
THU-SUN 11.00-22.00

One of the 1,300 islands of the beautiful Adriatic coast, the island of Pag, which is full of natural beauty and cultural heritage, inhabited since antiquity, has always been home to man.Demanding and harsh, but still special and beautiful,it is an eternal inspiration precisely because of its simplicity but also its diversity. From white stone and poor soil to pine groves or the smell of Mediterranean herbs.Also the sea that has fed generations, together with the hard work and cultivation of the rare parts of fertile land. Then donkey, an "animal" without which life and work would be much more difficult.

Not to forget collecting shells and pebbles on the nearby beaches, enjoying the sounds and melodies of the sea and the wind.

Seemingly desolate and inaccessible, it offers a lot; including happy memories from childhood. This is exactly the topic we tried to visually interpret through a series of illustrations (digital collage technique).In order to reveal to our friends many gems that this truly special island hides, and to encourage them to visit it, each of the five labels contains a QR code with a selected location, such as a hidden beach or a viewpoint...scan & discover


CAT 01 is a creative and design studio based in Zagreb, specializing in visual identity design, packaging design, and branding. Since 2014, it has been present in the Croatian, Slovenian, and Austrian markets, and is the winner of the most prestigious international awards and recognitions such as PENTAWARDS, MUSE AWARDS, WORLD BRAND DESIGN AWARDS. Their clients range from small boutique and craft producers to renowned and large brands with a long tradition.Over the years, they have built a relationship of trust and long-term cooperation with clients. They are focused on the development of brands in which creation they were taking part, and  continuously encourage and direct them towards improvement.

Project name Isola Bella
Year 2023.
Client Self-initiated project
Design Marin Šubašić and CAT 01.
photography Marin Šubašić and CAT 01.
Zagreb Fair
TUE 17.00-22.00
WED-SUN 11.00-22.00


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