Indirekt is a small indie festival in Croatia, which has been dedicated to discovering future art stars in the region for the last ten years. For its jubilee edition, it also revealed a new visual identity. As a lighthouse of independent art, Indirekt is constantly looking for new musical, artistic and literary talents to present them to an audience in Umag.
Inspired by the idea of never-ending search, an illustration of an eye that is constantly in motion became the main element of the visual identity.
Señor is an independent full-service agency for communication and branding which combines smart strategies, innovative concepts and outstanding executions and package them into non-spam communication that’s people-relevant and result-oriented. In its ten years of work, the agency has won many national, regional and global awards: Effie Grand Prix Croatia 2022, Agency of the Year at IdejaX 2021, The most efficient independent agency in Croatia according to the Global Effie Index in 2019, Agency of the Year at BalCannes 2018, bronze at MIXX Awards Europe 2017, Grand Prix for digital campaign of the year at MIXX Croatia 2016, Best packaging in the region at Regpak 2016… In 2023, the most comprehensive global ranking of marketing effectiveness, the Global Effie Index, declared Señor the most effective agency in Croatia and the 26th most effective independent agency in the world.