Brand Gloopy is a series of diverse objects of playful design with personality. Wardrobe Creatures is the first realized Gloopy project, started in 2013, the goal was to cheer up closets and wardrobes, mostly dark and stuffy corners, with unusual little creatures that smell like lavender and chase away unwanted guests. Brand participated in the exhibition Overview of Croatian Design 1314 at the Museum of Arts and Crafts in 2014, and at D-Market in 2014 and 2015 at the 6th International Design Festival in the Former Military Hospital (Zagreb).
Listed in the top 10 Things to take home Time Out 2015/16 dedicated to Croatia and Time Out 2015/16 dedicated to Zagreb. The project was stopped for two years due to the pandemic and started again last year with partner Tres media d.o.o. and a new design.
Wardrobe Creatures are designed as original and cute souvenirs that replace classic lavender bags, with fun animal figures of different patterns and colors, filled with natural lavender, and are completely handmade and produced in Croatia. All the dolls, except for the sardine and the seahorse, have small magnets in them that make it easier to hang the dolls in wardrobes/on hangers. They are packed in a box made of recycled paper with a transparent opening, which allows for easier storage as well as display in the sales area. Each character has a name and an appropriate song, and through his personality he becomes a close friend whose calming scent makes it easier to fall asleep.
Lara Glavić Končar is a graphic, multimedia and product designer. Throughout her long career, she has completed a number of projects, and she likes to experiment and explore different artistic and design directions (recently combining embroidery, crochet and calligraphy) in commercial and non-commercial design. Some of the most prominent clients: Goethe Institut Kroatien, MSU, The Agency, Sekvenca, Domusplus, Inantro, Institute of Physics, Institute of Medicine, Ericsson Nikola Tesla, Escape Art, Architectural studio Križnjak, Mohican, musical groups Gatuzo, Gretta, Benston and many others other.