We have four visuals standing before us, crafted after the idea from the DDB workshop.The idea is about four freedoms - each visual representing a type of freedom; freedom from fear, chaos, freedom to fail and freedom to be.DDB detected these four freedoms as fundamental in the working process, particularly the creative part.To step outside the industrial mindframe of mass production, or to create something new, creative and exciting, we need - freedom.
The frame of freedom is something abstract, imaginary, variable or elusive, but for practical purposes, there are parameters we use to determine our area of freedom - in our case, it’s mostly determined by market demands, but also individual capabilities, talent, imagination and knowledge - not necessarily in that order.
The concept is: there is no success without failure, no courage without fear, no order without chaos, no expression without holding back - it’s forever the two sides of the same coin.The visuals follow this insight, and the insight follows the reflection on our reality, the one we shape, model and create ourselves.
Ivan Oberan is a graphic designer at Futura DDB marketing agency. He was born in Sarajevo in 1987 and graduated from the Faculty of Graphic Arts in Zagreb.He’s been active on the graffiti scene since 2007, which led him to graphic design and visual arts. His work includes many marketing campaigns for numerous clients in graphic design and multimedia.