26.9. – 1.10.2023

26.9. – 1.10.2023

26.9. – 1.10.2023

Studio Tumpić/Prenc

FRANC ARMAN – IT’S TIME FOR YOUR TIME

Location
Zagreb Fair
Hours
WED 17.00-22.00
THU-SUN 11.00-22.00
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Project

Wines, in particular the red ones like Teran, age better with time. However, due to impatience and lack of experience, many open their Teran bottles too early, degrading its quality. That’s why we locked the Teran Barrique bottle from the Franc Arman winery in a box, making it inaccessible for consumption. Only a cut-out inscription on the box provides a glimpse of its contents. Locked away, Teran Barrique is given all the time it needs to age completely, while the owner, not knowing when they’ll be able to open this special edition, is given time to mature by learning.

An app accessible through a QR code on the box will reveal to the owner the right time toopen it while sending weekly notifications over a longer period of time. More detailed texts will be available in the app, with 28 educational messages on the history of enology and the beauty of winemaking.

Only when both the wine and its owner are ready, the app sends the code which opens the box. Upon opening, the wine enthusiast will be greeted with the words “It’s time for your time”. Today’s products are designed with the intent of reaching consumers as soon as possible. By contrast, this special edition, whose defining feature lies in its traditional way of aging, requires patience, teaches us the importance of the hidden rhythms of nature, and helps us to divert our attention from the end goal and focus on what really matters – the process.

Author

Since the founding of the studio in 2017, Studio Tumpić/Prenc has had the opportunity to work on a number of diverse and interesting projects, from the development of marketing campaigns, through visual identities and packaging design, to the realization of interactive physical exhibitions. Their work has been noticed by both industry experts and the media. To date, they have been awarded prestigious awards such as Red Dot Best of the Best, European Design Award Best on Show, Pentawards, Dieline Awards, D&AD, ADC (New York), DIA, IIID Award, Communication Art Award, ADC Europa, Epica, IdejaX, Sumo Fighter, HDD Award, ZGDW Award, Zagreb Salon Award.

Project name Franc Arman - It's Time for Your Time
Year 2022.
Client Franc Arman
Studio Studio Tumpić/Prenc
Location
Zagreb Fair
Hours
TUE 17.00-22.00
WED-SUN 11.00-22.00
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