FOREO is an innovative brand of skin care devices that combines beauty, technology and wellness categories of products. It’s not just another brand focused on cosmetics, but rather a premium leader in the segment of beauty industry. That’s why it needed a systemized look that would solve its main market challenge — how to satisfy all the peculiarities of all countries where FOREO sells its products and also all the different approaches to beauty, but still maintain brand recognition?
Positioning FOREO as a tech-beauty giant, when creating art direction, the emphasis was put on the brand's biggest strengths — visionary technology and innovation. FOREO products are compact gadgets which accompany their consumers in their fast-paced everyday life.
To show technological advancement of those products, they were placed in an imaginary and infinite space in the photo and video materials. And the functions and characteristics of the device, instead of o taxative enumeration, came to life in a form of visual elements, which, just like the devices themselves, are always in motion.A library of visuals was created for communication in all 80 markets where FOREO operates. Over 140 photos and videos were created for 46 different devices and 11 skin care products. Image visuals with models were also shot in addition to product materials.
Señor is an independent full-service agency for communication and branding which combines smart strategies, innovative concepts and outstanding executions and package them into non-spam communication that’s people-relevant and result-oriented. In its ten years of work, the agency has won many national, regional and global awards: Effie Grand Prix Croatia 2022, Agency of the Year at IdejaX 2021, The most efficient independent agency in Croatia according to the Global Effie Index in 2019, Agency of the Year at BalCannes 2018, bronze at MIXX Awards Europe 2017, Grand Prix for digital campaign of the year at MIXX Croatia 2016, Best packaging in the region at Regpak 2016… In 2023, the most comprehensive global ranking of marketing effectiveness, the Global Effie Index, declared Señor the most effective agency in Croatia and the 26th most effective independent agency in the world.