Konavle is the southernmost Croatian region that counts 33 smaller and bigger villages. Konavle’s urban core is a small town Cavtat whose harmonic complex witnesses centuries-old belonging to the Republic of Dubrovnik. Beside natural diversity and architectural historic heritage, what gives people and Konavle area a special touch are traditional folk costumes and embroidery. Recognition and geometry of Konavle embroidery as a basic decorative element provided its further stylization and reinterpretation.
The main sign is made of 33 squares, of which each represents one of the villages & together they create harmonious pieces. Achieved presence and interconnection of all of the Konavle areas preserved heritage uniqueness in a modern way.
Color palette was inspired by Konavle folk costumes and embroidery as well as natural beauties and rich historic heritage. For the purposes of the destination of Cavtat-Konavle visual identity, a custom-made typography, inspired by an inscription from Saint Đurđ church in Cavtat (the oldest monument on that location) was made. For the accompanying quote ... where life is a simple pleasure, a script typography that evokes freedom & non-encumbrance of living in Konavle was chosen.
Ana Mojaš was born in Dubrovnik where she finished General Education Gymnasium. She enrolls in the School of Design at the Faculty of Architecture in Zagreb and becomes Master of Visual Communications Design in 2020. During her studies she shows interest in projects of designing publications, visual identities and campaigns, focussing on local topics expressions which remains her preoccupation till today. She participated in various international and local contests and exhibitions such as Poster for Tomorrow 2017 — The Worst Repression, Art Moves 2017 International Billboard Art Competition, Portraits of Humanity Photography Award 2019, The 2019 Epson International Pano Awards, Croatian Design Review 2019/2020 DA! festival 2021. Ana lives and works in Zagreb. Ivana Bacanek was born in Zagreb. At the Faculty of Architecture in Zagreb, she received the title of Master of Visual Communications Design with great honor in 2019. As an undergraduate student, she won an Annual Award for Arena Zagreb’s visual identity and signage project in 2015/2016. During her studies, Ivana participated in several foreign and domestic competitions and showed interest in visual identity and typography projects. In 2016, she won the competition for the visual identity of the University of Rijeka Foundation. In 2019, her proposal for the symbol for 30 years of School of Design was selected. She focuses on inclusive design, typography & identity design of ethical brands. Ivana works in VIDI studio, Zagreb.