Distinctive decorative element of Dubrovnik rosette, with its symbolism and ornamentality served as a template in forming a main sign for the 10th Dubrovnik Winter Festival visual identity and its further interpretation.The sign thus dominates number 10 in which stylized rosette „frame“ primarily tends to emphasize local connectivity between four points on which the Festival is being held (Old Town, Lapad, Gruzand Mokosica).
Obtained space, just like sighting through rosette opening, invites on exploring a new chapter of Dubrovnik Winter Festival through celebration of its jubilee 10th anniversary
Geometry of the main sign allowed modularity of its parts which resulted in symbols that communicate through diverse festival programme, corresponding with the festive mood full of joy, hope, warmth and lighting decor of the town.Color palette directly follows tradition of the previous Dubrovnik Winter Festival visual identities, as well as recognisability of the coat of arms of the City of Dubrovnik.Used typography with its calligraphic characteristics additionally contributes to the dynamic rhythm of the 10th Dubrovnik Winter Festival visual identity.
Ana Mojas was born in Dubrovnik where she finished General Education Gymnasium. She enrolls in the School of Design at the Faculty of Architecture in Zagreb and becomes Master of Visual Communications Design in 2020. During her studies she shows interest in projects of designing publications, visual identities and campaigns, focussing on local topics expressions which remains her preoccupation till today. She participated in various international and local contests and exhibitions such as Poster for Tomorrow 2017 — The Worst Repression, Art Moves 2017 International Billboard Art Competition, Portraits of Humanity Photography Award 2019, The 2019 Epson International Pano Awards, Croatian Design Review 2019/2020 DA! festival 2021. Ana lives and works in Zagreb. Ivana Bacanek was born in Zagreb. At the Faculty of Architecture in Zagreb, she received the title of Master of Visual Communications Design with great honor in 2019. As an undergraduate student, she won an Annual Award for Arena Zagreb’s visual identity and signage project in 2015/2016. During her studies, Ivana participated in several foreign and domestic competitions and showed interest in visual identity and typography projects. In 2016, she won the competition for the visual identity of the University of Rijeka Foundation. In 2019, her proposal for the symbol for 30 years of School of Design was selected. She focuses on inclusive design, typography & identity design of ethical brands. Ivana works in VIDI studio, Zagreb.
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