26.9. – 1.10.2023

Ijan Prelac


Zagreb Fair
WED 17.00-22.00
THU-SUN 11.00-22.00

Bitan si. My task was to create the core visual identity and tools for the Bitan si brand based in Zagreb. Bitan si is engaged in coaching/mentoring with a body-oriented approach. The tools consist of four infographic-based posters, each addressing a different aspect.

The topics covered are: Emotional Literacy Scale, Spectrum of Emotions, Hierarchy of Human Needs, and Spectrum of Human Consciousness.

The tools (posters) emphasize the importance of understanding the emotional vocabulary. The use of simple shapes and geometry in the artwork is also beneficial for comprehending the subject matter. These simple shapes serve as a reminder that emotional literacy is actually a straightforward concept, consisting of understanding basic emotions and developing skills that enable us to better understand ourselves and others. One of the primary reasons for creating these posters is that these tools are not available in the Croatian language in this format and content.


Ijan Prelac was born in Čakovec in 2000. High school education ends at ŠPUR in Rijeka in 2019. He is a third-year visual communication design student at the University of Algebra in Zagreb. So far, he has presented independently at the National University of Sesvete in April 2023. In his spare time, he is engaged in the creation of visual identities, info-graphics and graphic design. He best describes his works as a place where words turn into deeds.

Project name Emocionalna pismenost
Year 2023.
Client Obrt Bitan si
Design Ijan Prelac
Zagreb Fair
TUE 17.00-22.00
WED-SUN 11.00-22.00


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