26.9. – 1.10.2023

RIT Croatia

DIGITAL MEDIA EXPERTS OF THE FUTURE

Location
Zagreb Fair
Hours
WED 17.00-22.00
THU-SUN 11.00-22.00
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RIT CROATIA: American higher education that prepares students for 21st-century careers. RIT Croatia is the oldest private higher education institution in Croatia. Founded in 1997, this campus of the prestigious private American university RIT conducts higher education American studies in Dubrovnik and Zagreb. RIT is one of the largest private universities in the US (by full-time undergraduate enrollment) with more than 19,000 students from more than 100 countries and more than 135,000 graduates worldwide. The university has 9 faculties, including the College of Art and Design, Saunders College of Business, and Golisano College of Computing and Information Sciences, whose studies are also conducted in Croatia: New Media Design BFA, Global Business Management BS, Hospitality and Tourism Management BS and Web and Mobile Computing BS. As part of lifelong learning at RIT Croatia, students have the opportunity to enroll in RIT's Master of Science studies in Organizational Leadership and Innovation and Information Sciences and Technologies. In addition to Croatia, other RIT campuses are located in the state of New York (home campus in Rochester), in Kosovo, China, and in the United Arab Emirates (Dubai). RIT Croatia is the only higher education institution in Croatia that allows students to obtain two diplomas upon completion of their studies; American and Croatian. In addition to studying in English according to modern American programs, we are known for adequately preparing students for the labor market, which we achieve through modern multidisciplinary education and a focus on experiential learning.

Available research on how much time we spend using digital media puts the numbers at an average of 7 to 10 hours a day. There is almost no content that we do not consume through technology - from texting, online shopping, games on digital media, watching series, and other content on streaming services... The digital transformation in everyday life is incredible and it is hard to imagine a productive life without technology. Accordingly, we can hardly do any work without technology. The exhibition "Digital Media Experts of the Future" is a sort of review of the 20 years of existence of the higher education study New Media Design BFA, conducted by the American RIT University. It is a multidisciplinary study that combines key knowledge and skills in the fields of design, communication, technology, computing, and art. RIT has existed in Croatia for more than 25 years, and last year this study was launched on the campus in Zagreb. But why this theme of the exhibition and why this study? Generally speaking, the impact of technology on the way of life is even more significant when we look at the pace at which technology is constantly developing, the innovations it brings, and each new generation that grows up with increasingly developed technology. This study is an excellent answer to today's "highly digitized" way of life. This is one of the so-called "New Economy Majors" - transformative studies designed to provide students with knowledge and skills that will help them successfully deal with the increasingly dynamic and complex challenges of the modern economy. The study is designed to create experts for new media, i.e. media in which communication, computing, and technology are integrated. The mentioned includes social media (like Instagram) and streaming services (Spotify, Disney, Netflix...), all the way to interactive digital technologies such as portable devices (Apple Watch, FitBit), virtual reality, augmented reality, and video games. Guided by an understanding of the user experience, students learn how to design and present content on these digital media. Considering what has been said, it is not surprising that previous graduates of this study are building successful careers in giants such as Marvel Entertainment, Spotify, Netflix, Amazon, Blizzard Entertainment (World of Warcraft), YouTube, and many others. The exhibition of student works is characterized by the diversity of acquired knowledge and skills that reflect the areas of study, i.e. design and visual communication, as well as computing and technology.

photography Maja Strgar Kurečić
Location
Zagreb Fair
Hours
TUE 17.00-22.00
WED-SUN 11.00-22.00
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