The Rovinj’s swimming pool complex is located right next to the sea, within the “Prim. Dr. Martin Horvat” Orthopaedic and Rehabilitation Hospital. It extends over 3,637 square meters and consists of a sports and spa area, making it the largest investment in sports infrastructure in the history of Rovinj. Our task was to design the visual identity and signaling of the newly opened swimming pool in this Istrian town known for its unique skyline. One of the characteristics of the pool is its large glass wall overlooking the sea, which is only a few meters away.
In a certain way, this visually combines the experience of going to the sea or the pool. A towel is an important item, both on the beach and at the pool, so we used it as a leitmotif.
Through stylization, it is present on all parts of the signaling by hanging from the ceiling, sideways, or from the tiles. Each icon has its own color, which brings variety and liveliness to the previously neutral space. This towel is classic, with horizontal lines, serving as a base for placing graphic elements. Our signaling celebrates its city by reminding of its iconic “tiramols” (place where laundry is dried - stretched between buildings).
Since the founding of the studio in 2017, Studio Tumpić/Prenc has had the opportunity to work on a number of diverse and interesting projects, from the development of marketing campaigns, through visual identities and packaging design, to the realization of interactive physical exhibitions. Their work has been noticed by both industry experts and the media. To date, they have been awarded prestigious awards such as Red Dot Best of the Best, European Design Award Best on Show, Pentawards, Dieline Awards, D&AD, ADC (New York), DIA, IIID Award, Communication Art Award, ADC Europa, Epica, IdejaX, Sumo Fighter, HDD Award, ZGDW Award, Zagreb Salon Award.