The Dubrovnik Winter Festival is a cultural and entertainment event that during winter offers various program contents surrounded by heritage. Festival brings laughter, cheers up, makes tender and enchants all the visitors, brings warmth of the Christmas spirit into the hearts of young and old. Visual identity for the jubilee 10th Dubrovnik Winter Festival is inspired by city motifs, traditions and customs, gastronomy, culture – everything that makes Dubrovnik unique.
Authentic motifs were template for creating system of symbols with unique identity city features. Multiplied, symbols form Dubrovnik pattern and like colorful wrapping paper, wrap the city and festival events as a gift for visitors.
Symbols are integrated in open type system, it is possible to upgrade it with existing motifs or those that will appear in time, in which way identity follows future city changes. Derived from a strong contrasting typography logo of festival is dominant enough to stand equally with the colorful surfaces, at the same time merging with the pattern and clearly communicating the message. Designed in several variants, with the possibility of changing festival year, it is adjusted for long-term use. Combining urban elements of the city in a modern, dynamic and illustrative way, we can see centuries old Dubrovnik through the prism of festival and holiday mood as a city full of playfulness and joy, open to visitors of all generations.
As a designer and art director she has been working in the domain of visual communication design for more than 17 years. After graduating from University of Zagreb, Faculty of Architecture School of Design, she started career at the Imago advertising agency and worked on a wide range of projects for many Croatian and foreign clients. Working for many years in an agency environment has opened up horizons and improved her skills – especially in branding, packaging design and advertising. In a strong aspiration to express herself as an author and to act freely in different aspects of design, in 2023 she began a new chapter and founded her own design studio. Agency's legacy in combination with formal education, constant curiosity and imagination, set up the story as the main aspect that always pervades in her design work. Studio Dizajn Narativ became the base for her further activities as an author, a catalyst for numerous ideas that have been filling up pieces of paper of all formats and sizes for years, a place for free research and the creation of new visual narratives.