26.9. – 1.10.2023

Bekar Haus

CHARM OF FINANCIAL MATRICES

Location
Zagreb Fair
Hours
WED 17.00-22.00
THU-SUN 11.00-22.00
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Project

Created for the Croatian market as a gift to the clients, calendar was designed as part of New Year’s program for Croatian Postal Bank.Client’s requirements were that product has to have an original artistic value, that does not conflict with the practical value and that the production does not exceed the costs of making a classic 12 leaf wall calendar. Conditions generated ideas for a solution shaped into a 'composite' calendar consisting of calendar cover and artistic graphic, that is made to last much longer than one year. Unique design has been devised that crosses the boundaries of utilitarian value — it moves from the sphere of information to the sphere of art.

Visual is solved by a combination of color and typographic elements directly relying on the visual code of the Bank’s identity. Basic idea is mathematics translated into a visual language.

Content-wise, it relies on a computer lexicon that results from mathematical operations, playing with the mathematical concept of a matrix which undoubtedly reflects the nature of the client’s business.At the core of solution lies the concept of discovery. It enables the unification of two paradigms — time-limited and permanent value. During the year, the user tears off the “wrapper” month by month, which gradually reveals the graphic. He is not limited to the order of disclosure, but can do so at his discretion. Concept requires constant interaction with the user and affects the dynamics of the physics of the visual.

Author

Dušan Bekar (Zagreb, 1966), photographer and graphic designer, founded his work on a rich family design heritage. He’s been active since the mid-80s, when he started collaborating with his father in Atelier Bekar design. Along with his father, he’s improving professionally and together they worked on projects for large Croatian companies. This collaboration will last until the fall of 2019. He realized his works in different areas of visual communication designing for both, private and public sectors. Central place in his work is occupied by visual identities followed by a wider spectrum of graphic corporate materials. Photography is often an integral part of his design solutions of refined and subtle aesthetics. He lives and works in Zagreb.Alira Hrabar Bekar (Zagreb, 1972), graphic designer and illustrator with extensive working experience in the marketing environment — as a designer and art director in various fields of commercial and corporate design for both, private and public sectors. Since 2015, she’s been actively engaged in theoretical research in the field of the history of graphic design and fine arts. She is author of several curatorial concepts and exhibitions, and also works as an independent curator and artist. Her practical work in the domain of graphic design and visual arts, in general, is characterized by a strong illustrative approach performed in various computer graphics techniques. She is a member of HDD.

Project name Charm of Financial Matrices
Year 2022.
Client Hrvatska poštanska banka d.d.
Design Bekar Haus
Location
Zagreb Fair
Hours
TUE 17.00-22.00
WED-SUN 11.00-22.00
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