26.9. – 1.10.2023

Studio Sudar

BRAINSTORM – AIMY

Location
Zagreb Fair
Hours
WED 17.00-22.00
THU-SUN 11.00-22.00
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Project

Brainstorm is a software company specializing in the use of artificial intelligence for businesses. One of their main creations is Aimy, an AI-based app centered on the hospitality industry. Essentially, Aimy acts as a smart hotel system. It recognizes the interests and wishes of each guest, which in turn gives staff instructions on how to accommodate guests to their full enjoyment.In collaboration with NIVAS, Studio Sudar designed the visual identity for both Brainstorm and Aimy. Beginning with the former, we created a logo inspired by the flow of artificial neural networks.

These networks mirror human brain activity, allowing computers to solve complex problems in the fields of AI, machine learning and deep learning.

In essence, it’s a human and computer working as one, and we wanted the logo to reflect that. We chose Gelion and Gellix for identity’s main typefaces. Their definitive, geometric style matches the look and feel of the logotype astutely. We applied these same principles when designing Aimy’s identity, making use of a similar geometric approach. Both identities use soft yet striking color palettes that reflect ideas of innovation and intelligence.

Author

Studio Sudar is a graphic design studio specializing in visual identity, branding, UI design, packaging, and animation. Since its founding in 2006, Studio Sudar has won numerous industry awards and its works have been featured in a number of design publications.Studio Sudar is a creative powerhouse, here to bring your aspirations to life. 
We value elegance, style, commitment – and above all – soul.

Project name Brainstorm - Aimy
Year 2022.
Client Millenium promocija
Studio Studio Sudar
creative direction Siniša Sudar
art direction Ida Sinovčić
Design Ida Sinovčić
animation Josipa Petrov
Location
Zagreb Fair
Hours
TUE 17.00-22.00
WED-SUN 11.00-22.00
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