26.9. – 1.10.2023

Gordana Golik


Zagreb Fair
WED 17.00-22.00
THU-SUN 11.00-22.00

BayBee is a honey produced in the Palo Alto - San Francisco Bay Area. Hence the name BayBee.The focus when creating the logo was on the two letters "B", which at the same time form the wings of a bee - the brand's sign.The motif for the label design started from the texture of the bee's wings. At the same time, the bee's wings are reminiscent of Art Deco style, also known as Tiffany style in America.

Art Deco flourished right in the Bay Area after the devastating earthquake on April 18, 1906.Thanks to the architect Timothy Pflueger, a lot of buildings in the Art Deco style were built to restore the city's prestige after the earthquake.

With the increasing development of the city, the demand for food and drink also begins to increase, and the production of honey as well.LABELSince the jar has a rounded shape, the shape of the label is a thin strip that is connected to a circular part that is glued to the lid.The main elements of the design are the letters B and flowers, which are the basis for bees to produce honey.


Goga Golik is an award-winning author with over 30 foreign and domestic awards and recognitions. She has many years of experience in the field of product design, graphic design and advertising, she is a creative director in the design studio Babaroga, and she worked in a number of agencies as a creative director, the most famous of which are: Imago Ogilvy, Nukleus, Norma International, Bruketa&Žinić, DDB Zagreb…

Project name BayBee
Year 2022.
Client Keydesign
Design Gordana Golik
Zagreb Fair
TUE 17.00-22.00
WED-SUN 11.00-22.00


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