26.9. – 1.10.2023



Zagreb Fair
WED 17.00-22.00
THU-SUN 11.00-22.00

Bastiàn is a new brand of wines produced in the best wine-growing locations in the white soil on slopes beneath Buje, in Istria. The uniqueness of the terroir is manifested through the numerous water sources after which Buje is named, but also the white Istrian soil that allows the roots of the vine to go deep into the soil, searching for water. 

Bastiàn in the local dialect signifies St. Sebastian, one of the patrons of Buje. With the slogan “Dedicated to Istria’s White Soil”, we emphasized the preservation of the white Istrian soil.

The arrow as a detail on the sign points to St. Sebastian as the guardian of the white soil. The backgrounds of the wine labels are reminiscent of the white soil and vineyards viewed from above. The texture of the white soil is shown by free line strokes showing cracks and details on the ground. Details such as green leaves, dry grass, as well as traces of animals encountered in vineyards, namely deer, are also visible on wine labels.


Fabular is the only specialized branding agency in the region. We are specialized in the fields of brand strategy, communication strategy, brand naming, visual identity and brand implementation. Our team is led by Anja Bauer, one of the branding pioneers in the region and the author of a unique methodology called The Eight Ingredients of Branding™. Our brand consultants have been inducted in the REBRAND Hall of Fame™ for Branding Excellence Worldwide, among the 25 best brand consultants in the world. We narrate unforgettable brand stories that create positive change.

Project name Bastiàn
Year 2022.
Client Bastiàn d.o.o.
Design Fabular
Zagreb Fair
TUE 17.00-22.00
WED-SUN 11.00-22.00


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