26.9. – 1.10.2023

26.9. – 1.10.2023

26.9. – 1.10.2023

LJUDJE

BALKAN EKSPRES COOKBOOK

Location
Zagreb Fair
Hours
WED 17.00-22.00
THU-SUN 11.00-22.00
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Project

Matej Fišer’s cookbook Balkan ekspres contains a large selection of the most popular traditional Balkan recipes as well as some fusion takes on Balkan dishes. The cookbook is intended for everyone who enjoys Balkan food, with an emphasis on bringing traditional Balkan cuisine closer to younger generations.

On this note, the design avoids the conventional yugonostalgic aesthetics, which newer generations can’t relate to, and instead offers a contemporary angle with a hint of the 60s through bold typography, bright colors and appealing lifestyle photography.

Author

Ljudje is a design studio based in Ljubljana (Slovenia) that creates distinctive identities, organizes engaging campaigns, and seeks change through design. The team consists of multidisciplinary designers with diverse knowledge and skills, including graphic design, strategic design, branding, typography, illustration, research, web development, copywriting, product design, and more. The creativity in the studio grows from questioning the state of things and the ambition to attain positive social and environmental effects by responsible communication. Striving for value, not volume, the studio takes on fewer projects and tries to establish long-lasting relationships with clients based on shared visions and trust. This approach enables the team to come up with extraordinary ideas that resonate with the public.

Project name Balkan ekspres cookbook
Year 2023.
Client Matej Fišer
Studio LJUDJE
Location
Zagreb Fair
Hours
TUE 17.00-22.00
WED-SUN 11.00-22.00
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Location

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