26.9. – 1.10.2023

Primož Zorko

BALANS – NIMA SMISLA

Location
Zagreb Fair
Hours
WED 17.00-22.00
THU-SUN 11.00-22.00
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Project

The art punk bunkerpop band Balans wanted their “nima smisla” LP vinyl to become an artefact that makes the act of opening the record a memorable and surprising experience, making listening to music a special event.The design covers three essential visual artistic areas that the band finds important and that they frequently collaborate with - photography, fashion design and graphic design. The band’s fashion looks for the album (designed by fashion designer Jan Brovč and photographed by Marijo Županov) were used as the main inspiration for the design of the vinyl packaging, influencing the color palette to excessiveness of elements and the playfulness of composition / form.

This playfulness and the “carelessness” of certain design features also reference the album’s title “nima smisla” which could be translated into English as “makes no sense” or “whatever” and as a fun way of expressing their art punk genre.

Moreover, the design reflects the contrast of emptiness and excessiveness or overabundance of the contemporary society as a whole.Physically the packaging consists of an outside protective box and the inside gatefold (double) sleeve. The outside protective box camouflaged in photo texture has a die cut shaped to cover everything but the band on the inserted gatefold cover photo. The packaging is printed on a holographic foil and finished with a matt and gloss varnish combination. The inside of both the box and the gatefold are also printed.

Author

Primož Zorko is an independent artist, designer and photographer, active in the fields of commercial and art projects. Recently he received Slovenian Ministry of Culture's Arts and Culture Residency in New York and has been awarded a special commendation for the outstanding work at Brumen 10 design biennial as well as 2 Brumen Awards and TDC65 Type Directors Club Prize for his work.He exhibited individually and at collective shows at home and worldwide, in Barcelona (MACBA, DHUB, Mutuo Centro de Arte etc.), Venice (Venice Biennial - Fondazione Querini Stampalia), Moscow (Central House of Artists), Hamburg (Affenfaust Galerie), New York (The Cooper Union, OTS3), Toyama (The Museum of Modern Art), Belgrade (October Salon, CZKD, Street Art Gallery etc.), London (Doomed Gallery Dalston etc.), Vienna (Künstlerhaus Vienna), Basel (Museum Tinguely), Athens (E.Δ.Ω.), Bilbao (Bellaza Gallery), Rome (001 Gallery), Portland (Disjecta Gallery), Amsterdam (Waag Society), Zagreb (MUO etc.), Ljubljana (MGLC, Ravnikar Gallery Space, Fotopub etc.) to name just a few. Currently, he is living and working in Ljubljana.

Project name Balans - nima smisla
Year 2023.
Client Balans
Design Primož Zorko
Location
Zagreb Fair
Hours
TUE 17.00-22.00
WED-SUN 11.00-22.00
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