We complement the name and signature with contemporary communication through wordplay, effectively conveying the brand's messages in a memorable manner: Tubs for cubs and Bear in mind: It's natural! The visual identity of the brand features a logo composed of the letter "B," representing the initials of Baby Bear. Inside the letters, a teddy bear is depicted with a small heart instead of a snout, symbolizing the love that went into creating the product and a mother's affection for her child. This illustration functions as a stand-alone element. The chosen colours reflect the naturalness of the product: a calming cream colour reminiscent of oats, a soothing purple representing lavender and black marshmallow, and a blue shade symbolizing water and baths.