Baby Bear is an all-natural herbal bath designed specifically for babies. It has been crafted over years of dedicated collaboration with experts in pediatrics, dermatology and phytotherapy. Its unique formula comprises a blend of six flowers, one leaf, and one fruit. To highlight the product's natural essence, we chose an animal-inspired name. Drawing inspiration from everyone's beloved childhood symbol we named it Baby Bear. The inclusion of "NATURAL BATH TEA" in the brand signature not only piques curiosity but provides users with a clear indication of the product's application method.
The name also serves as an immediate identifier for a children's product aiming to establish a fun and engaging connection with customers.
We complement the name and signature with contemporary communication through wordplay, effectively conveying the brand's messages in a memorable manner: Tubs for cubs and Bear in mind: It's natural! The visual identity of the brand features a logo composed of the letter "B," representing the initials of Baby Bear. Inside the letters, a teddy bear is depicted with a small heart instead of a snout, symbolizing the love that went into creating the product and a mother's affection for her child. This illustration functions as a stand-alone element. The chosen colours reflect the naturalness of the product: a calming cream colour reminiscent of oats, a soothing purple representing lavender and black marshmallow, and a blue shade symbolizing water and baths.
Marko Perožić is Creative director and Coowner of Fabula. He is a highly talented and experienced professional in the world of graphic design and creative direction. With an impressive career spanning several renowned companies Marko has been at the forefront of creating innovative solutions for various clients.