The exhibition Animafest Zagreb 1972-2022 was organized on the 50th anniversary at MSU, summarizing the half-century history of one of the oldest festivals dedicated to animation. The main idea of the visual identity of the exhibition is to continue the creative game of Animafest, to incorporate this playfulness into the design of each individual element of the exhibition (poster, brochure, infographic and series of legends), placing Mandlek (the enigmatic man with a half-cylinder) in a somewhat graphic director of the exhibition.
The brochure contains two animations (depending on the chosen language) on the topic of Mandleka.
In the chronological sequence of the festival, we follow the authors through posters and publications, and through a selection of animations that can be viewed in the "cinema". Each period has its own "cinema" marked with a color for a certain decade. In order to fit the lists of the international jury according to the years of the festival, the idea was to place "sheets" over the seats, putting exhibition visitors in the role of the jury with cards listing the awarded films. The idea that Mandlek and the half-cylinder are the recognizable mascots of Animafest and Zagreb, is further elaborated through the graphic and spatial intervention of the exhibition itself. The hat that floats like a UFO and emits light, designed as a photo corner, invites visitors to step into the role of Mandlek for a moment with the attached mask.
Lara Glavić Končar is a graphic, multimedia and product designer. Throughout her long career, she has completed a number of projects, and she likes to experiment and explore different artistic and design directions (recently combining embroidery, crochet and calligraphy) in commercial and non-commercial design. Some of the most prominent clients: Goethe Institut Kroatien, MSU, The Agency, Sekvenca, Domusplus, Inantro, Institute of Physics, Institute of Medicine, Ericsson Nikola Tesla, Escape Art, Architectural studio Križnjak, Mohican, musical groups Gatuzo, Gretta, Benston and many others other.