With the development of technology, we have witnessed various changes, both in the technological sense and social communication, in which typography plays an important role. Today everything is digitalized and motion design is becoming more and more used by many design studios and agencies around the world. To some point, it can be said that the use of motion design today is a must, but what happens if we use motion design in an analog way? This book explores analog kinetic typography in which the whole idea is based on "fixed and fluid" typography.
This book is meant to be viewed as a transition from static ("fixed") typography to moving ("fluid") typography. The book looks at the concept of analog kinetic typography through a series of visuals and uniquely unites them.
The book consists of 10 chapters and each of them explores the possibilities of how analog kinetic typography can be used in different scenarios. Each chapter has a general topic. Inside some chapters, pages are divided into smaller topics they cover which reflect, interpret, and overlap in some way with the main topic of that specific chapter.The idea was to mainly showcase what analog kinetic typography can be depending on the personal or philosophical point of view. The content shown in over 200 pages showcases the current possibilities of analog kinetic typography. The goal of the book is to serve as a visual manual that inspires established graphic and motion designers.
Nikola Mišel Puklin is a Croatian graphic designer, photographer, illustrator, and digital art artist. He had a dozen group exhibitions as well as four solo exhibitions. His work was also published several times in the Estonian magazine Semiouculus (Estonia) as well as in Volumes of Darkness, an artist book published by Bruxelles Art Vue (Belgium). In 2020 he has won the Rector’s Award for the best student project and in 2021 he was one of the finalists in Zagreb Design Week. In 2022 his work will be shown at the 7th Graphic Art Biennial of Szeklerland (Romania) as well as in Serbia as a part of the international student biennial Zero tolerance for violence against women. He has been active in graphic design, illustration, drawing, and painting since 2011 and has been experimenting with photography and digital arts in the last few years. Since 2022 he is a member of the Croatian Design Association.
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