zagreb design week
Otkrivanje „mikrosvijeta“ biodinamičkih vina - ambalaža za vina Šuran

Studio Tumpić/Prenc

CLIENT:
O.P.G. Šuran Petar,
2021
AUTOR FOTOGRAFIJE:

Dejan Hren

Biodynamic wines, such as the Šuran wine, are made from grapes that have not been treated with chemicals, herbicides, or pesticides. The idea behind our label is based on the most important characteristic of biodynamic agriculture – enriching the soil with natural preparations which significantly increase its microbiological activity. In our design, microorganisms have been represented, in a cross-section of the soil, by letters forming a text written by the Italian Slow Food activist Carlo Petrini. In his quote, Petrini instructs us to return to the ancient knowledge of farmers and communities that have produced food and lived in harmony with nature for millennia. The small text, invisible to the naked eye, can be read with a magnifying glass built into the lid of the packaging.

Studio Tumpić/Prenc was founded in 2017 by Anselmo Tumpić and Sara Prenc Opačić, experts with twenty years of experience in the field of advertising and design. They design marketing campaigns, create visual identities, package design, and even design and realize interactive exhibitions. They have been awarded the Red dot, European Design Award, IIID Award, Communication Art Award, ADC Europa, Epica, Ideja X, Somoborac, HDD Award, ZGDW Award, Zagrebački Salon Award.

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