Thanks to a large donation by New York’s Aliis Inserviendo Consumer Foundation (AIC FOUNDATION INC.) of Milton Glaser’s visual identities and posters for a wide range of clients, to three institutions: the Association of Former Students of ŠPUD Zagreb – UBU, the Museum for Arts and Crafts and the Museum of Contemporary Art, this autumn we will mark the commemoration of Glaser’s death, one of the world’s most important and influential designers, with a joint exhibition program from September to October in Zagreb. From 3.9. to 24.9. there will be an open-air poster exhibition in the Izidor Kršnjavi Exhibition Hall / School of Applied Arts and Design, and from 21.10. to 31.10. in the Botanical Garden of the Faculty of Science. The exhibition of visual identities will be from 22.9. to 17.10. in the Museum of Arts and Crafts, and from 23.9. to 24.10. there will be an exhibition of posters and film screenings at the Museum of Contemporary Art.
Milton Glaser, born in 1929 in New York, certainly needs no special introduction when it comes to designers and art lovers. Even those who have never heard of him know his work – the iconic “I ♥ NY” which has outgrown his own author and became a prevalent part of the collective visual iconography of the 20th century. Glaser’s eclectic style and visually strong locution (the most notable example being a poster for Bob Dylan) made his work recognisable for the long duration of his career. His name has long been synonymous with socially responsible design that he has popularized since the 1950s.