My My Concept is a brand made by Mirka Majoli. My design is mostly focused on the creation and production of bags in sustainable materials. I am one of the first Croatian designers to work with Piñatex, an innovative material obtained from pineapple leaf fiber, the production of which does not require additional soil resources. Sustainable and slow fashion that is not enslaved to trends, but has a meaning in humanity towards the planet, lasting beauty and quality is my impetus in creation.
Collections of bags and backpacks are created in limited quantities in a simple, wearable and practical minimalist design. Each bag is unique and multifunctional, so by simply folding the straps, buckles and carabiners, it can be turned into a backpack, a small shoulder bag can be turned into a clutch bag or a handbag wearable around the waist. Thanks to the natural Piñatex material, which has a specific structure, these bags of unique beauty do not enslave trends, they are environmentally friendly and encourage us to think about our own impact on the planet we live on.