Patrizia Donà graduated from the University of Zagreb, Faculty of Philosophy, Department of Art History and Ethnology. Soon after, she moved to Rotterdam where she studied Fashion Design at the Willem de Kooning Academy. She graduated Cum Laude in 2006. In 2012, Patrizia started her own label Laboratorio Donà. She won several awards, among others: Platinum A’ Design Award 2020.
Qwerty Elemental is the embodiment of strength, symmetry, and simplicity. Constructive steel parts and two typewriter’s keys make a distinctive visual feature of the product. It is a line that features perfect everyday city pieces and moves easily between casual and formal events. On ZGDW2021 will also be presented The Qwerty Limited collection.