Jelen Pivo new Visual Brand Identity redesign came up with a creative solution that would reinterpret all the essential identity elements, without disturbing the brand value. The creative process consisted of identifying and “peeling off” elements and details in visual communication until the essence – Yellow colour, black gothic letterings and the Stag are the only things left, but now more emphasized in the space that was gained by removing unnecessary elements of the old VBI.
DesignBüro is a brand consultancy, dedicated to creating and nurturing brands, delivering services in areas of strategic branding and communication. The studio has shaped some of the most recognizable domestic and regional brands. They offer efficient and unique solutions pin-pointed at the consumers’ desires, combining our expertise with brand strategy and market insights. DesignBüro provides tailor-made 360 services that cover all aspects of visual and verbal communication with the highest level of expertise.