Jelen Chill visual identity design is a brand new line of beer with a less bitter taste in accordance with the hero product Jelen beer and the task was to communicate all its traits on the packaging itself. We had to make it more approachable to all those who make their choices on a lifestyle basis. If Jelen Pivo was stripped to its essence, Jelen Chill was supposed to be stripped, and then dressed in the smoothest “clothes”, which we incorporated on the label and the can.
DesignBüro is a brand consultancy, dedicated to creating and nurturing brands, delivering services in areas of strategic branding and communication. The studio has shaped some of the most recognizable domestic and regional brands. They offer efficient and unique solutions pin-pointed at the consumers’ desires, combining our expertise with brand strategy and market insights. DesignBüro provides tailor-made 360 services that cover all aspects of visual and verbal communication with the highest level of expertise.