HAI toys, as an innovative brand, creatively and uniquely interpret cultural heritage while encouraging reflection and self-assessment of one's activities and achievements. These toys foster creativity, artistic expression in space, fine motor skills, hand-eye coordination, as well as combinatorial thinking and spatial orientation.

HAI didactics are designed for gifted children as well as children with developmental challenges, but they can also be used by children of different nationalities and cultures.

Toys:

• Čičulin
  • Inspiration: The tradition of everyday life – bread preservation
• Curious Thread
  • Inspiration: The tradition of weaving
• Zvutka
  • Inspiration: Traditional costumes and dances
• Pagus
  • Inspiration: Pag lace

The goal of these toys is to allow children to gain new experiences through play and to spontaneously acquire new knowledge and skills, while also introducing them to Croatian cultural heritage. Additional specific goals are achieved by nurturing tradition, establishing positive emotions through play, learning through practice, and developing creativity and visual culture.