ZGDW THEME: CHANGING THE GAME

There has always been a desire to make the world a better place. This creative impulse drives us forward, it makes us question the reality and create a new future. We live in the age of great and rapid changes. Why does the world seem more chaotic now, when it is more connected and complex than ever? It is probably due to a huge amount of information bombarding us on a daily basis. Using his "Knowledge Doubling Curve", Buckminster Fuller noticed that human knowledge doubled in the first half of the 20th century. In the second half, it doubled every 20 years, then every 10, and finally, every 8 years. Currently, human knowledge doubles annually. IBM anticipates it will double two times per day with the “Internet of Things” technology. This exponential growth is affected by the amount of new knowledge and information generated by people. However, the impact of data and information generated by connected devices already exceeds the former. The world is changing and soon we could find ourselves unable to keep up the pace. This fact alone is enough to motivate us to rethink the future. All this vast additional knowledge and information do not imply that we have become more prudent or that life is easier, but rather, it implicates that we have to discover new mechanisms in order to successfully cope with the situation. The tremendous growth of the amount of information puts humankind to the test. This includes changing the way we think, work, educate, and how fast we react to new challenges.
We are in need of new methodology that can rapidly track, process, compare, and evaluate information sources. Rapid change redefines the notion of “future” as the future no longer refers only to our children or some new generation, but it includes us as well. Now, more than ever, the bearers of change – Game Changers – are hard to be identified in the midst of this rumpus of information. They are visionaries among us who are the most adaptable to life changes. They are all characterized by conviction and a desire to transform the world, whether they design public spaces, or tackle issues of modern housing and transportation, whether they create and shape objects that make life easier or they add aesthetic value to them, whether they design modern-day ways of communication, or clothes we wear. The theme of the 6th Zagreb Design Week is Changing the Game / New Future and it seeks to explore and question new mechanisms, projects, objects, and ways of thinking that will shape our future; whether this includes a new approach to already established themes or exploration of new ones that have not been the primary focus of design in the past. Designers are active creators of change, and as such, they have the power to give us the vision of a new future.