Davor Grünwald was born in 1943 in Zagreb and was the first formally educated industrial designer in Croatia (Yugoslavia, 1968). After finishing his high school education in 1962 he studied electronics at the University of Zagreb, and afterwards he got another diploma as an industrial designer at the Academy of Applied Arts in Vienna in 1968. In Zagreb he got his freelance status and started his own studio named PRODESIGN with which he designed various electronic calculators for TRS factory Zagreb, chairs for JADRAN factory and several other machine tools for PRVOMAJSKA factory for which he was given the Zagreb City Award in 1973 as the youngest winner of such prize. He moved to Canada in 1975 as a freelancer and designed various products such as: tractors, computer consoles, geophysical “bird”, Ion deposition printers, geophysical instruments and equipment, geophysical radar system, collapsible wine barrel (BiB), trunk rack for Porsche Boxster and minimalistic chair Elips etc. He is a receiver of many national and international awards, and his professional opus has been archived in the Museum of Art and Craft in Zagreb in 2015. The digital version of his professional opus has also been archived in Canada Design Museum in Toronto. On Zagreb Design Week he will be presented with “Elips”, a minimalistic chair whose design has been protected. Production is based on basic Computer Numerical Control (CNC) technology producing wooden ellipses and turning, milling and bending of stainless steel rod. There are no screws, no welding, no additional hardware and no tooling investment. The chair is stackable. The seat and back support are of the same elliptic shape made of 18 mm thick multilayered plywood, painted or made of hard wood. The legs are made of 12.5 mm dia. stainless steel rods. There are two versions: with armrest and without. Elips chair connects tradition (wood) and modernism (stainless steel). With this example the designer is supporting this trend of small, unique series which with its design ennobles consumer’s emotions.